Experience & Achievements
Career Highlights
Director of Marketing, Payne Hicks Beach, 2021-2023
After completing a strategic review, invited to go in-house to implement recommendations. A hand's on role including agency reviews for digital and PR, building up the team, two major client events and a rebrand: all successfully delivered within 18 months.
Director of Business Development & Marketing, Cripps, 2011-2021
Modernised marketing and business development at UK top100 regional law firm, introducing sector- and specialism-focused approach to BD, championing pitch excellence, driving innovation in digital BD, CRM and client care programmes. Built a team of skilled, commercial marketers and business developers to deliver a creative, client-focused and ROI-led marketing strategy across full marketing mix.
Director of Marketing & Business Development and
Head of Business Development, Simmons & Simmons, 2007-2009
Contributed to the firm’s £70million increase in global revenues during this 2-year period, through my leadership of the BD function. In the wake of the banking crisis impact on major practice areas, I was promoted to Acting Director to lead a strategic cost cutting exercise saving £2.3 million/annum. Managed a team of 60.
Director, Business Planning & Development, Corporate Banking, Deutsche Bank, 2004-2005
Led and developed European team pioneering development and use of an innovative fee pool-based cross-product market analysis to identify untapped market opportunities and improve business growth. Built business cases for strategic investment into Swiss, Nordic, UK markets and Financial Institutions and Industrial/Natural Resources sectors. Contributed to successful increase in origination and advisory business by EUR366million/year.
Director, Business Development & Marketing, Global Banking – Deutsche Bank, 1999-2003
Business project manager for business development activity system and client relationship management system implementations, delivering more effective use of bankers’ time, improving communication with and cross-team co-ordination around clients. Co-created client relationship programme, ensuring 360 degree perspective on clients, standardised reporting and person-mapping, and conducting review meetings with relationship managers.
Vice President, Marketing Services, Global Investment Banking – Bankers Trust Company, 1996-1999
Responsible for GIB Europe client relationship management, marketing, pitches and client briefings for Chairman/Board. Created and managed pitch and professional bio libraries, produced client pitches and presentations, led cross sell and product training programmes.
EDUCATION & ACHIEVEMENTS
Fellow of the Chartered Institute of Marketing
Corporate Finance Evening Programme - London Business School
MSc Information Management - Sheffield University
BA (Hons) European Studies; French & Politics - Bradford University