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Experience & Achievements

Career Highlights

Director of Marketing, Payne Hicks Beach, 2021-2023

After completing a strategic review, invited to go in-house to implement recommendations. A hand's on role including agency reviews for digital and PR, building up the team, two major client events and a rebrand: all successfully delivered within 18 months.

Director of Business Development & Marketing, Cripps, 2011-2021

Modernised marketing and business development at UK top100 regional law firm, introducing sector- and specialism-focused approach to BD, championing pitch excellence, driving innovation in digital BD, CRM and client care programmes. Built a team of skilled, commercial marketers and business developers to deliver a creative, client-focused and ROI-led marketing strategy across full marketing mix. 

Director of Marketing & Business Development and

Head of Business Development, Simmons & Simmons, 2007-2009

Contributed to the firm’s £70million increase in global revenues during this 2-year period, through my leadership of the BD function.  In the wake of the banking crisis impact on major practice areas, I was promoted to Acting Director to lead a strategic cost cutting exercise saving £2.3 million/annum. Managed a team of 60.

Director, Business Planning & Development, Corporate Banking, Deutsche Bank, 2004-2005

Led and developed European team pioneering development and use of an innovative fee pool-based cross-product market analysis to identify untapped market opportunities and improve business growth.  Built business cases for strategic investment into Swiss, Nordic, UK markets and Financial Institutions and Industrial/Natural Resources sectors. Contributed to successful increase in origination and advisory business by EUR366million/year.


Director, Business Development & Marketing, Global Banking – Deutsche Bank, 1999-2003

Business project manager for business development activity system and client relationship management system implementations, delivering more effective use of bankers’ time, improving communication with and cross-team co-ordination around clients. Co-created client relationship programme, ensuring 360 degree perspective on clients, standardised reporting and person-mapping, and conducting review meetings with relationship managers.


Vice President, Marketing Services, Global Investment Banking – Bankers Trust Company, 1996-1999

Responsible for GIB Europe client relationship management, marketing, pitches and client briefings for Chairman/Board. Created and managed pitch and professional bio libraries, produced client pitches and presentations, led cross sell and product training programmes.


Fellow of the Chartered Institute of Marketing

Corporate Finance Evening Programme - London Business School

MSc Information Management - Sheffield University

BA (Hons) European Studies; French & Politics - Bradford University

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