Wise words shared by David Sparkes of Millbourn Ross at a conference I attended this week.  The context was law firm mergers and...

As a professional services (PS) marketer, I have often been at one step removed from the real customer interface. It has been frustrating...

Early explorers often used charts which included pictures of strange sea monsters or warnings in areas which were unexplored.  As we move...

Part of a series of articles on Improving marketing strategy for professional services firms. It’s impossible to achieve any business...

Opportunistic, reactive or uncoordinated marketing activity can all be signs that your law firm's marketing and business development...

A brief guide for professional services firms without an internal marketing team Who is it for? Your website may need to account for...

As belts begin to tighten, expenses and budgets are coming under greater scrutiny. Your organisation may simply want to rein back on...

As the football season closed for the summer team coaches and trainers were not jetting off for a few weeks break in the sun. The good...

Like your favourite Sci-Fi series, AI has been sitting quietly under the radar for some time but the last few months have Siri, Alexa,...

What's in your BD toolshed? In the world of business development, professional services firms face the ever-present challenge of...

A damp spring and a long spell of high pressure weather has given pretty much all the plants in my garden free rein to double in height,...

This time of year, I am filled with the joys of spring and early summer but also know the time I have spent carefully pruning and...

Whilst situation/aspect, sun/shade, damp/dry, soil and space requirements are all key considerations for plants, a well thought out...

The last few weeks have seen the combination of showers, sunshine and warmer days translate into a horticultural acceleration of new...

Thinking about outsourcing PR, communications, or digital marketing activities to an agency? Here are my top ten tips for getting...

When your aim is to select the best agency, you need to find one that will best deliver the work and work well with your firm. It may not...

In most professional services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also...

The pandemic has brought many changes to people’s lives and as importantly their expectations and behaviours, not least as far as their...