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Serendipity is not a strategy - making better marketing plans
Wise words shared by David Sparkes of Millbourn Ross at a conference I attended this week. The context was law firm mergers and...
Ruth Napier
Oct 24, 20242 min read
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Life on the frontline with customers – On and Off the Rails
As a professional services (PS) marketer, I have often been at one step removed from the real customer interface. It has been frustrating...
Ruth Napier
Jun 4, 202412 min read
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Here be dragons
Early explorers often used charts which included pictures of strange sea monsters or warnings in areas which were unexplored. As we move...
Ruth Napier
May 28, 20247 min read
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Turning risk management from resiliency into reward: embracing risk-adjusted marketing
Part of a series of articles on Improving marketing strategy for professional services firms. It’s impossible to achieve any business...
Ruth Napier
Feb 20, 20249 min read
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