Life on the frontline with customers – On and Off the Rails
As a professional services (PS) marketer, I have often been at one step removed from the real customer interface. It has been frustrating...
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Ruth Napier
- May 28
- 7 min
Here be dragons
Early explorers often used charts which included pictures of strange sea monsters or warnings in areas which were unexplored. As we move...
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Ruth Napier
- Feb 20
- 9 min
Turning risk management from resiliency into reward: embracing risk-adjusted marketing
Part of a series of articles on Improving marketing strategy for professional services firms. It’s impossible to achieve any business...
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Ruth Napier
- Feb 15
- 2 min
Marketing strategy out of date? How to get your law firm's marketing strategy back on track.
Opportunistic, reactive or uncoordinated marketing activity can all be signs that your law firm's marketing and business development...
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Ruth Napier
- Feb 15
- 5 min
Top tips for updating your law firm's website
A brief guide for professional services firms without an internal marketing team Who is it for? Your website may need to account for...
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Ruth Napier
- Aug 11, 2023
- 4 min
Back to basics - How to trim your marketing budget
As belts begin to tighten, expenses and budgets are coming under greater scrutiny. Your organisation may simply want to rein back on...
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Ruth Napier
- Jul 18, 2023
- 7 min
How BD fit is your law firm? - The 7 key zones for improving bd performance
As the football season closed for the summer team coaches and trainers were not jetting off for a few weeks break in the sun. The good...
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Ruth Napier
- Jul 6, 2023
- 5 min
It's life Jim, but not as we know it - an initial AI playbook for professional services
Like your favourite Sci-Fi series, AI has been sitting quietly under the radar for some time but the last few months have Siri, Alexa,...
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Ruth Napier
- Jun 14, 2023
- 4 min
Unleashing growth - BD tools and techniques for lawyers
What's in your BD toolshed? In the world of business development, professional services firms face the ever-present challenge of...
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Ruth Napier
- Jun 8, 2023
- 1 min
It's a jungle out there - top BD challenges for law firms and how to tackle them
A damp spring and a long spell of high pressure weather has given pretty much all the plants in my garden free rein to double in height,...
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Ruth Napier
- May 31, 2023
- 4 min
Key account management best practice - why training and pruning matters
This time of year, I am filled with the joys of spring and early summer but also know the time I have spent carefully pruning and...
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Ruth Napier
- May 23, 2023
- 2 min
A gardener’s guide to client relationships
Whilst situation/aspect, sun/shade, damp/dry, soil and space requirements are all key considerations for plants, a well thought out...
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Ruth Napier
- May 17, 2023
- 1 min
Mary, Mary, quite contrary, how does your garden grow?*
The last few weeks have seen the combination of showers, sunshine and warmer days translate into a horticultural acceleration of new...
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Ruth Napier
- Apr 24, 2023
- 2 min
Outsourcing marketing services - top tips for getting started
Thinking about outsourcing PR, communications, or digital marketing activities to an agency? Here are my top ten tips for getting...
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Ruth Napier
- Apr 20, 2023
- 3 min
Top 10 questions to ask prospective marketing agencies
When your aim is to select the best agency, you need to find one that will best deliver the work and work well with your firm. It may not...
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Ruth Napier
- Apr 18, 2023
- 2 min
Getting into a rut with your clients is good for business
In most professional services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also...
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Ruth Napier
- Apr 18, 2023
- 2 min
Buyer or seller ? The perspective counts
The pandemic has brought many changes to people’s lives and as importantly their expectations and behaviours, not least as far as their...
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