Serendipity is not a strategy - making better marketing plans
Wise words shared by David Sparkes of Millbourn Ross at a conference I attended this week. The context was law firm mergers and...
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Ruth Napier
Jun 412 min read
Life on the frontline with customers – On and Off the Rails
As a professional services (PS) marketer, I have often been at one step removed from the real customer interface. It has been frustrating...
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Ruth Napier
May 287 min read
Here be dragons
Early explorers often used charts which included pictures of strange sea monsters or warnings in areas which were unexplored. As we move...
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Ruth Napier
Feb 209 min read
Turning risk management from resiliency into reward: embracing risk-adjusted marketing
Part of a series of articles on Improving marketing strategy for professional services firms. It’s impossible to achieve any business...
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Ruth Napier
Feb 152 min read
Marketing strategy out of date? How to get your law firm's marketing strategy back on track.
Opportunistic, reactive or uncoordinated marketing activity can all be signs that your law firm's marketing and business development...
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Ruth Napier
Feb 155 min read
Top tips for updating your law firm's website
A brief guide for professional services firms without an internal marketing team Who is it for? Your website may need to account for...
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Ruth Napier
Aug 11, 20234 min read
Back to basics - How to trim your marketing budget
As belts begin to tighten, expenses and budgets are coming under greater scrutiny. Your organisation may simply want to rein back on...
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Ruth Napier
Jul 18, 20237 min read
How BD fit is your law firm? - The 7 key zones for improving bd performance
As the football season closed for the summer team coaches and trainers were not jetting off for a few weeks break in the sun. The good...
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Ruth Napier
Jul 6, 20235 min read
It's life Jim, but not as we know it - an initial AI playbook for professional services
Like your favourite Sci-Fi series, AI has been sitting quietly under the radar for some time but the last few months have Siri, Alexa,...
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Ruth Napier
Jun 14, 20234 min read
Unleashing growth - BD tools and techniques for lawyers
What's in your BD toolshed? In the world of business development, professional services firms face the ever-present challenge of...
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Ruth Napier
Jun 8, 20231 min read
It's a jungle out there - top BD challenges for law firms and how to tackle them
A damp spring and a long spell of high pressure weather has given pretty much all the plants in my garden free rein to double in height,...
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Ruth Napier
May 31, 20234 min read
Key account management best practice - why training and pruning matters
This time of year, I am filled with the joys of spring and early summer but also know the time I have spent carefully pruning and...
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Ruth Napier
May 23, 20232 min read
A gardener’s guide to client relationships
Whilst situation/aspect, sun/shade, damp/dry, soil and space requirements are all key considerations for plants, a well thought out...
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Ruth Napier
May 17, 20231 min read
Mary, Mary, quite contrary, how does your garden grow?*
The last few weeks have seen the combination of showers, sunshine and warmer days translate into a horticultural acceleration of new...
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Ruth Napier
Apr 24, 20232 min read
Outsourcing marketing services - top tips for getting started
Thinking about outsourcing PR, communications, or digital marketing activities to an agency? Here are my top ten tips for getting...
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Ruth Napier
Apr 20, 20233 min read
Top 10 questions to ask prospective marketing agencies
When your aim is to select the best agency, you need to find one that will best deliver the work and work well with your firm. It may not...
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Ruth Napier
Apr 18, 20232 min read
Getting into a rut with your clients is good for business
In most professional services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also...
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Ruth Napier
Apr 18, 20232 min read
Buyer or seller ? The perspective counts
The pandemic has brought many changes to people’s lives and as importantly their expectations and behaviours, not least as far as their...
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