Ruth NapierFeb 209 minTurning risk management from resiliency into reward: embracing risk-adjusted marketingPart of a series of articles on Improving marketing strategy for professional services firms. It’s impossible to achieve any business...
Ruth NapierFeb 152 minMarketing strategy out of date? How to get your law firm's marketing strategy back on track. Opportunistic, reactive or uncoordinated marketing activity can all be signs that your law firm's marketing and business development...
Ruth NapierFeb 155 minTop tips for updating your law firm's websiteA brief guide for professional services firms without an internal marketing team Who is it for? Your website may need to account for...
Ruth NapierAug 11, 20234 minBack to basics - How to trim your marketing budgetAs belts begin to tighten, expenses and budgets are coming under greater scrutiny. Your organisation may simply want to rein back on...