Fractional or Part-Time CMO
Looking for strategic marketing and BD advice but don't need full time CMO or Marketing Director?
There is a cost-effective solution at hand. Why not engage me as your part-time/fractional CMO?
You would have access to my strategic BD and Marketing expertise and experience on a regular basis to advise, guide and roll up my sleeves as necessary. And at a fraction of the cost of employing someone inhouse.
An entirely bespoke service, this can be structured as an interim or retainer arrangement.
Interested in shifting your marketing up a gear?
Time to think about engaging Ruth Napier:
the Marketing Director for firms who don't have one.
Get in touch for an initial discussion and to find out more.
What's involved?
Initially I will get to understand your firm, its needs and any challenges. Once up to speed, I will be able to provide give you the combination of strategic advice and/or practical hand’s on implementation that you need, without having to compromise on quality.
This could include help to:
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Craft your marketing strategy and plan/s: ensuring your business goals are reflected in actionable, trackable activity.
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Improve your business win rate or identify new sources of business
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Choose and prioritise the best channels and methods to promote your firm and build the profile of your key people
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Build easy to execute marketing campaigns, website or materials.
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Understand and share social media best practice with your teams
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Decide on a marketing or CRM technology solution
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Introduce key account management or client listening
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Monitor and measure the impact of your marketing activities
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Find the right external agencies to support your activity.
Related service: marketing agency relationship management
I can also manage your external marketing agencies, making this hassle free for you by
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coordinating feedback
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providing you with an easy-to-digest consolidated report on progress against objectives
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ensuring your agencies keep on track
See also my agency review service.