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Fractional or Part-Time CMO

Looking for strategic marketing and BD advice but don't need full time CMO or Marketing Director?  

There is a cost-effective solution at hand. Why not engage me as your part-time/fractional CMO?

You would have access to my strategic BD and Marketing expertise and experience on a regular basis to advise, guide and roll up my sleeves as necessary. And at a fraction of the cost of employing someone inhouse.  

An entirely bespoke service, this can be structured as an interim or retainer arrangement.  

Interested in shifting your marketing up a gear?

Time to think about engaging Ruth Napier: 

the Marketing Director for firms who don't have one.

Get in touch for an initial discussion and to find out more.


What's involved?

Initially I will get to understand your firm, its needs and any challenges. Once up to speed, I will be able to provide give you the combination of strategic advice and/or practical hand’s on implementation that you need, without having to compromise on quality.  

This could include help to: 

  • Craft your marketing strategy and plan/s: ensuring your business goals are reflected in actionable, trackable activity.

  • Improve your business win rate or identify new sources of business

  • Choose and prioritise the best channels and methods to promote your firm and build the profile of your key people

  • Build easy to execute marketing campaigns, website or materials. 

  • Understand and share social media best practice with your teams

  • Decide on a marketing or CRM technology solution

  • Introduce key account management or client listening

  • Monitor and measure the impact of your marketing activities

  • Find the right external agencies to support your activity. 

Related service: marketing agency relationship management

I can also manage your external marketing agencies, making this hassle free for you by

  • coordinating feedback

  • providing you with an easy-to-digest consolidated report on progress against objectives

  • ensuring your agencies keep on track 

See also my agency review service.

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