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Marketing & BD for Professionals

Fractional CMO and professional services business development and marketing consultancy - taking you and your business to the next level

About Us
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Services for Business Leaders

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Evolve your marketing & BD to match your firm's ambition:

Commission an expert review of the

state and effectiveness of your marketing & business development strategy and tactics plus

a detailed implementation roadmap

to take it to the next level. 

Marketing & BD review

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Effective project management of your marketing and bd change projects.

Save time and money, and progress your change agenda without disrupting business as usual.

Typical projects: Rebrand, website, new office, M&A, martech, CRM, team, KAM and client listening.

Change project management

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Want to make your budget stretch but finding recruiting a challenge? Worried about recruiting out of sector for your marketing team?

Widen the pool and attract motivated candidates by putting in place tailored support with my marketing mentor programme.

Marketing mentor programme

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When you need strategic marketing and BD advice occasionally or you have a limited budget.

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An entirely bespoke service, this draws on my extensive experience in BD and Marketing and can be structured as an interim or retainer arrangement.  

Virtual / Fractional CMO

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Dissatisfied with your incumbent agency or looking to make a change? 

An independent review ensures an objective assessment of your options.

Procurement support can help transform poor performing agency relationships or ensure a smooth transition to a new agency. 

Agency review

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Establishing or looking to upgrade your lawyer development programme? 

Upskill your professional teams with a solution tailored to your firm and individual needs. 

My expertise in Business Development & Marketing will help make it a success.

Lawyer development

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Services for Marketers

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Effective project management of your marketing and bd change projects.

Save time and money, and progress your change agenda without disrupting business as usual.

Typical projects: Rebrand, website, new office, M&A, martech, CRM, team, KAM and client listening.

Change project management

Find out more
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Power up by becoming one of my marketing mentees

Sign up to receive guidance and practical support from a marketing and BD expert with years of sector experience who understands the challenges with operating a small team or flying solo.

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Marketing Mentor programme

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How do you manage when you are facing a resourcing crunch?

The smart solution is to flex in expert comms, digital, tech and data-savvy bd & marketing support to help manage when  demand peaks occur.  

Expert, quick to understand, let me focus on getting your work progressed.

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Flex BDM support

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Looking for a new perspective or fresh approach. 

Why not invite a senior marketing and bd professional to design and deliver your next lawyer development programme? 

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Lawyer development

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Think that an agency might be the right fit for some of your marketing needs but don’t know where to start? Or dissatisfied  with the incumbent? 

Commissioning an independent agency review can help make sure you get the right agency delivering what you need.

Agency review

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How do you know you are getting value for money from this supplier?  Which CRM system is best for your firm? How much does a PR firm charge? Which website platform is best? Is this data/analysis/report right?

Use my confidential ad hoc advisory service to tap into knowledge, advice and contacts to make your life easier.

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Ad hoc BDM

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Ruth Napier

Ruth Napier (FCIM) is a highly experienced business development and marketing director with over 25 years experience in financial and professional services. 

An analytical problem solver, she is expert in strategy and change delivering bespoke advice and tailored programmes for ambitious professionals and business leaders.  

Testimonials

TESTIMONIALS

"I would thoroughly recommend Ruth for her expertise in managing marketing and infrastructure projects - from overseeing the building and delivery of a new website to managing a rebranding project."

Robert Brodrick, Chairman & Private Client Partner, Payne Hicks Beach

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